Some Smells That Sell (Maybe)

This Murdoch Street Journal story tells us the following…

When he launches a new men’s fragrance next month, Sean “Diddy” Combs, the hip hop impresario turned marketing mogul, hopes his sales pitch will resonate with the same consumers who voted for Barack Obama.

The story also tells us…

“When you see Barack Obama, you see a strong, elegant black man and when people see my ad, it’s almost like that’s the trend,” (Combs) said.

The black-and-white ad, which will appear in magazines and on billboards stating in December, features Mr. Combs clad in a white dinner jacket. The fragrance will be sold at Macy’s, Inc. stores for the holidays.

(OK, I cheated with those two paragraphs; you have to subscribe to the Journal in order to read that and the rest of the story…my bad).

And this got me to thinking about a new way certain political figures could cash in here, and with that in mind, I’d like to propose the following…

“Coot” McCain – Hot and musty like the perspiration in the Arizona heat you work up after visiting your 12 homes, all you need to do is slap a dash or two of this across your face, and you’ll be spewing profanity at a beer heiress in no time. Look for the little lime-green bottle.

Perfectly Palin – The wink invites you to “come on over,” and after a whiff of this alluring, intoxicating fragrance, you’ll buy her a “bridge to nowhere” and $150,000 worth of men’s, women’s, and children’s apparel and accessories faster than Vlad Putin can stick his head into your airspace (warning: keep out of reach of NHL hockey players – here).

Can’t wait for the “proof of concept” on the ad campaign for these two – can you?

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One Response to Some Smells That Sell (Maybe)

  1. I cant wait to smell the new colonge!!! I loved his last fragrance!!

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